Protect your Product Innovation from Private Label Copycats

The attached article appeared in Food and Drink Business magazine August 2014 issue.  I especially like the chosen quote: “To be perfectly honest, if you’re going to put your best products out there into the world with absolutely no protection, then I can’t blame the supermarkets for taking them wholeheartedly on board and saying thank you very much for that.”  Because it is absolutely true! %26 Drink Business article.pdf?dl=0

Adam Hyland

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