Is a logo really that important?

Just how important is a logo to your company success? When we think about business branding, marketing and advertising campaigns, we focus on creating visually stunning presentations, advertisements with catchy slogans, and generally all enticing sales promotions designed to drive readers to engage with our company.
An effective creative strategy for any business is crucial to their success and recognition as a known brand icon. A lot of time and effort goes into the creation of a unique marque – so ensuring that it is protected from being used by others is highly important.

Failing to plan is planning to fail.

Having a company logo is an essential requirement for any company that is serious about promoting their company, making sales, gaining clients or becoming a respected company name. Failing to have a unique icon, or not including your the design on company marketed materials that should be branded is compared to deliberately setting yourself up for failure. Implementing a logo within your marketing campaign offers increased potential and capability to grow brand awareness, and increase customer recognition of your company, product or services offered.
From the Nike ‘swoosh’ symbol to the McDonald’s ‘M’ arches, these companies have achieved the maximum desired result in logo branding as customers instantly recognise their brand from the logo alone. This, ultimately, is what you should be seeking when marketing your company – the ability for instant company recognition within both your consumer database and competitors.
Its protection will form part of your overall IP strategy. By ensuring the uniqueness of your brand is recognised under law, you are building a valuable asset.
A good, effective logo gains meaning and effectiveness over time. Your logo defines your company, should represent some aspect of your company services or goals and needs to reflect your business on a whole.
If you need to discuss protecting your intellectual property, please get in touch.