Adam at the Institute of Food Technology Convention, New Orleans – Part II

Hi again!
Here are my latest thoughts and observations from IFT11.


  • A number of big names have opted not to exhibit at IFT11, including Danisco, Kerry Ingredients and FMC.
  • Talking to most of the exhibitors, they feel that things are a little quiet in the expo, compared with previous years. Many are saying that they are nevertheless making a useful number of good quality contacts.
  • I did discover one Australian company at end expo: Cavitus Pty Ltd., an ultrasonic processing technology development company from Sydney. I spoke to Dr Darren Bates, the CTO of Cavitus, with whom I had drafted a couple of ultrasonic processing patent applications a few years ago. You can check out what he is doing at
  • The field of functional ingredients and delivery systems is very big business for the major ingredient suppliers. Particularly so for ingredients that allow an on-pack claim.
  • The same trend is happening in pet foods, with claims for brain health, joint health, renal health, eye health being pursued (to name a few!).


Finally, did you know that McDonalds in the U.S. work with their beef suppliers to ensure they only use Temple Grandin’s humane cattle handling systems? (Check out Dr Grandin’s site here)

More thoughts soon!

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